ARE YOU FOCUSED ON BUILDING YOUR BRAND?
Network Marketing and Personal Branding are today so intertwined with each other it is hard to separate them.
We have been BRANDING ourselves for 30 years but we have been BUILDING OUR BRAND for only five years. What is the difference?
EVERY TIME you Post, Share or Comment on ANY Social Media platform you are creating a BRANDING event, an impression in the minds of your audience.
Yes, it is true. Whether you are aware of it or not, your audience has an opinion of your BRAND and it has been formed by your ACTIONS. The CONTENT you deliver.
People have information overload and they make lightning quick judgments and instant impressions about you from your content and even your profile photo online. This happens even before they read your bio or any of your posts.
In fact, if your profile photo is not done correctly you will lose a lot of eyeballs before they even have a chance to find out what an awesome person you are. . . sad but true! This does not mean you need Brad or Angelina good looks but there are basic techniques that can help anyone make a BETTER IMPRESSION and BRAND themselves more effectively online.
“Everything you do both Online and Offline affects how other people see you, interact with you and ultimately do business with You”
David and Debbie Reeder
In other words, what you project is how people relate to your BRAND. When they hear your name or the name of you business what is their immediate image of You? That is your Brand Image. And even though you will most likely never advertise on a billboard or on television to BRAND yourself, you will use Facebook and probably many other Social Media platforms everyday.
You will be SOCIAL BRANDING! So if your BRAND is important to you and your business, whatever that might be, then this article can help you. It is really a matter of FOCUS. Having a conscious awareness of how things work in the BRANDING world.
When is the best time to get SERIOUS about developing your BRAND?
The Answer is GET SERIOUS NOW. . . TODAY!
Ok that sounds great but how do you get started? What do you do? Branding me or my business sounds like something I will have to pay someone a lot of money to help me do. The answer is you can do this yourself!
You can start with little to no investment. You probably already have a personal Facebook page and probably other social media sites too. The only thing missing is having the Knowledge of what to do and taking Action. If you want to begin BRANDING your self at a professional business leader level you just need to FOCUS on it.
Sounds too simple but it is something that really anyone can do. As long as they have the desire, discipline and determination to follow through.
But here is the interesting part. . . YOU HAVE ALREADY STARTED! We just need to make some adjustments and help you get clarity.
We became aware of our BRAND and the impact that social media exposure can have on it around 2010 when we met Mike Dillard at a conference. After he found out our track record of over 20 years in Network Marketing and earning millions of dollars, he asked us if we would like to be on the cover of his widely read online magazine, The Best of BetterNetworker.
We said yes albeit we were reluctant. Why? Because we were not totally confident in our ability to take on an online public persona or BRANDING Campaign. Even though we had had huge success in offline marketing and even spoken on stage in front of thousands, we were unsure of our ability to translate our existing persona, our BRAND, into the online world. A little fear!
But we did it anyway! We stepped out of our comfort zone and JUMPED in! We FORCED ourselves to leave the land of doing what we always did and entered the world of what has proven to be the FUTURE of BRANDING on a large scale. The Internet and Social Media.
The BIG SECRET is JUST GET STARTED!
We guarantee most people, no matter how outgoing they are offline, will have some level of FEAR when they start building their ONLINE image or BRAND. This is NORMAL but must be dealt with. IF you let your insecurities about what people are going to think about you or how you look or sound then you will MISS IT!
YOU CAN NOT LET ANYTHING STOP YOU FROM BUILDING YOUR BRAND! Got it?
Do not over analyze it. . . JUST DO IT! Post a quote today on Facebook. Share an article you like. Comment on someone else’s Post.
GET ACTIVE! GET ACTIVE! GET ACTIVE!
The important thing is to be INTENTIONAL about everything you do online. Remember it all affects your BRAND!
Here are the 8 Action Steps to begin BRANDING yourself more effectively:
- Focus on 1 Social Media Platform to start – Facebook Personal and Business pages
- Have a bright and friendly headshot for your profile photo
- Start a Blog – This is IMPORTANT! Post to your Blog at least once per week. Good Content is Important
- Post everyday – Be consistent. Facebook, Twitter, etc. at least once everyday
- Be Honest and Speak from your Heart – If you mess up Apologize and MOVE FORWARD
- Add VALUE to yourself then SHARE it with others – You never graduate from School of LIfe. . . STAY GREEN and GROW!
- Commit to staying current and relevant
- Start doing videos of yourself even if you don’t show them to anyone yet – get used to the way you look and sound on video – IMPORTANT
Takeaway from this BLOG: Every time you post ANYTHING you are pushing the BRANDING needle one way or the other.
Some things have great impact, some have neutral impact and some can have negative impact.
But do not let ANYTHING stop you! Your future can depend on it!
“All of us need to understand the importance of BRANDING. We are all CEOs of our own companies: Me Inc. To be in business today, our most important job is to be had marketer for the brand called YOU.” – Tom Peters
David and Debbie Reeder’s Blog
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P.S. If you are struggling with developing your Personal and Business Image in Social Media download our FREE Report, Brand Yourself Like a Social Media Superstar.
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