Network Marketing Top Earner Strategies: Follow-Up and Follow-Through
There’s a saying that has been in the Network Marketing Profession for as long as I can remember, “The Fortune is in the Follow-Up.” This statement is true but incomplete.
It should read, “the Fortune is in the Follow-Up and the Follow-Through.”
Follow-Up is the actual contact strategy while Follow-Through is the fulfillment of the conversation. To be effective in Network Marketing, YOU need to excel in both!
Top Earners know that it is much more than just leaving a voice mail or a quick text message. It is a commitment to stay the course and deliver the information a prospect needs to make the great decision to buy your product and/or join you in your business.
The National Association of Sales Professionals’ research shows these eye-opening stats:
- 48% of People NEVER Follow-Up with a Prospect
- 25% Make a Second Contact and Stop
- 12 % of People make a Third Contact & Stop
- Only 10% of People Make more than 3 contacts
- 2% of Sales are made on the first Contact
- 3% of Sales are made on the 2nd Contact
- 5% of sales are made on the 3rd contact
- 10% of sales are made on the 4th Contact
- 80% of sales are made on the 5th to 12th contact!
With so few people willing to stay the course you will outlast the competition by following up and following through until a firm decision is made.
I can remember joining a company after our eventual sponsor consistently reached out to us for 6-8 months until the timing was right for us. He continued to reach out on a timely basis and each time delivered a different piece of information for us to consider.
The fact that he didn’t give up was impressive as well as the major income we earned together in that endeavor!
I know that David and I have used the Follow-Up and Follow-Through system attempting to attract great prospects for over a year before we finally worked together.
Be person of your WORD. Do what you promise with each conversation.
Following up with a prospect requires a journey. The journey is called Follow-through as it relates to the process of continuing the “conversation” with your prospect until there comes a time when the prospect has the information they need to make that firm YES or NO decision.
This process can take many different “conversations” over an extended period of time. These conversations will consist of delivering information, answering questions, asking questions, overcoming objections and a lot of “need to know more.”
Your consistency and persistence to stay the course will be a MAJOR ingredient to your success! While many of your colleagues will be grumbling and giving up after one or two conversations, your tenacity tells you that that they are not following up and following through correctly.
“Diligent Follow-up and Follow-through will set you apart from the crowd and communicate excellence.” John C. Maxwell
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Next time you attend your company convention, pay close attention to the Super Stars who cross the stage picking up the Top Achievers awards. Most will give special thanks to the sponsor who followed-up and followed-through with passion and persistence!!!
To Your Success!
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